A visual poem where everything transforms into something new
Every year, Hermès Paris crafts its collection and communication around one creative theme.
Our job was to use the 2014 theme, Métamorphose, to showcase the spring/summer collection online. Set in a surreal jungle, the film directed by Julien Vallée shows objects from the collection transforming one after the other: bracelets mutate into a zulu mask, a leaf "zips" to reveal a wallet,
a stiletto shoe becomes a bird...
Handmade film techniques inspired
by Hermès craftmanship
by Hermès craftmanship
An artisanal approach applied
to every single pieces of the campaign
to every single pieces of the campaign
Even, Hermes.com underwent
its own metamorphosis
its own metamorphosis
The title was turned into a player that leads to different entry points of this never ending story.
